With Omni-channel becoming the new norm, new prospects, activities and service requests could be generated from any source. Accordingly, insurers need to ensure that they are continuously engaged with the ever-connected and digitally-aware customers from the millennial generation to improve the overall experience and loyalty. Products Structuring AI will play a vital role in launching innovative insurance products that are structured to change dynamically and contextually for individual customers. With the help of AI, policies will be monitored on an ongoing basis for behavioral or other pattern changes, so that the coverage, price, and terms and conditions of the contract can be auto-altered. Actuarial and Product Pricing AI will play a core role in building new and dynamic risk models for products.